From the internet to digital tools enhancing system operations to machines enabling fully automated production, the workforce has endured exponential transformation. The digital revolution has introduced unprecedented possibilities, especially for business. Of these possibilities, breakthroughs in fields like artificial intelligence (AI) have multiplied, changing the dynamic and progression of business operations.
Artificial intelligence (AI) is the simulation of human intelligence processes by machines, especially computer systems. With certain limitations, machines can be programmed to learn, reason, and self-correct to make more accurate decisions. (AI) is a key growth factor for businesses across all industries and enables companies to identify and address weaknesses, build upon strengths, and improve their teams’ current skill sets.
According to a survey from Harvard Business Review, 250 executives cite the following as benefits of AI:
51% feel that AI has enhanced the features, function, and performance of their products.
36% say AI has optimized internal business operations.
36% say that since AI automatizes tasks, employees are free to be more creative.
In order to create a successful AI business strategy, you should outline your internal corporate strategy to determine which activities or processes could benefit from implementing AI.
How AI Can Improve Business Operations
Account Management
AI can be used to help develop a plan that targets specific accounts with customized, engaging, and informative content. AI algorithms can complete the tedious task of researching and compiling essential prospect information. Leveraging this data, an AI machine can classify and rank opportunities or leads in an efficient manner. By also predicting the company’s revenue, AI can help you manage your sales pipeline, inventory, and resources.
Customer Service
Customer service teams can leverage AI to deploy solutions designed to improve the customer experience (CX), enhance brand loyalty, and generate new revenue streams. Tools like chatbots can provide effective customer service by responding quickly and around-the-clock to multiple queries.
According to a Hubspot research report, 56% of people would rather message than call customer service. The research also discovered that 71% of people use chatbots to solve their problems quickly.
Chatbots are a great resource for users who need answers to fairly simple questions. As questions become more complex, the ability for AI to provide an exact answer becomes much more challenging. Providing quick and accurate answers will increase your conversion rate and enable you to maximize your sales efforts.
Data Analytics
Data analytics is key to responding to emerging trends and increasing your revenue. With the ever increasing amount of information, the analysis and use of that data is what drives results. With AI and machine learning algorithms, you are able to examine the data and deliver actionable results for your business.
By using Deep Learning, your business could automatically extract meaningful patterns and trends from large datasets. This saves employee’s time and effort on data research which in turn improves business efficiency. Additionally, your team will be equipped to uncover meaningful opportunities and make more informed decisions.
Marketing
AI allows marketers to gain valuable customer insights, automate everyday tasks, and improve workflows. By analyzing hundreds of data points about your users, you can leverage AI to create more personalized experiences.
The collection and analysis of past purchase behaviors, on-site interactions, and previous communications can help determine a defined buyer persona. Identifying your precise buyer persona paints a clear image of your customers’ motives, habits, and needs, enabling you to create the perfect campaign for this audience.
AI tools can help generate email content and personalized reports using algorithms that look at a subscriber’s website experience and email browsing data. This saves your business a lot of time by identifying what areas your marketing team should focus on.
Machine-learning algorithms may also help you identify which products or content your business should display to match your customer’s interests and decrease the product return rate.
AI initiatives introduced into these sectors of your business can boost productivity, accelerate revenue growth, and drive meaningful results.
What AI Does Well
The common theme among the use of AI lies within the technology’s ability to help solve well defined problems. Your business can use AI to analyze a problem from multiple angles, regardless of an issue’s size or severity. It follows that this same data can be used to understand potential solutions to a problem. Armed with this information, decision makers can make more informed decisions and solve problems based on the specific needs of your company.
AI should be used as a supporting tool that serves alongside human intelligence. AI software can synthesize courses of action and uncover possible consequences to assist your decision-making process. Challenges such as recruiting employees has become more streamlined and effective with AI applications. These algorithms can determine important information for your business such as best hiring practices and where you can find qualified candidates.
Going forward, AI has the potential to transform your business in a variety of ways. AI supplies quick, easy access to a massive assortment of data and provides insights that can drive improvements across all departments.
How to Implement AI
Your company – like many others – probably wants to incorporate AI solutions into its workflows as quickly as possible. Yet benefiting from the full use of artificial intelligence takes time. Before your company can enjoy the benefits of AI, you the infrastructure to support AI solutions, which requires your business to consider the storage and data that AI needs to be effective.
A big consideration for the implementation process is determining whether your organization has a large amount of data that exists or enough being generated. You’ll first need to determine which processes or teams will be leveraging AI technology.
Before investing in AI, training and transparency to employees is another essential step in the deployment process. You should focus on positioning AI as a strategy to improve productivity to free up time and create opportunity for employees. Then, to leverage AI initiatives, it’s helpful to identify highly repetitive functions and approaches that can be automated.
If your business is looking to create a successful AI business strategy, we can help! At Seamgen, we’ve helped a number of clients get the most out of machine learning, natural language processing (NLP), and predictive analytics. Our AI experts will work with you to analyze and identify opportunities within your organization that could benefit from the use of AI. Our goal is to deliver AI solutions that will fulfill the needs of your business and customers. To learn if your business could benefit from an AI business strategy, please contact us.
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